Marketo
MKTO]

Recently, the management at Comvita—a natural health company that operates with a vision for preventative and holistic health was in a dilemma when seeking solutions t fix the problem in hand. The issue involved identifying their loyal customers and differentiating them between new leads. Comvita used a content management system with a built-in email tool, which allowed them to send emails and determine if those emails had been read but could not identify their loyal customers. After scrutinizing through various prospects, Comvita approached Marketo—a pioneer in digital marketing software and solutions. Comvita sought their solution which was easy to implement as well as extremely user-friendly and also it could be rolled out globally, both for B2B and B2C initiatives. In addition, Marketo’s solution was easily scalable to the global business focused on their lead generation and sale. The healthcare company was able to predict the possibility of customers repurchasing their products and witnessed about 480 percent increase in new lead conversion and nearly a 255 percent increase in sale value.

Reflecting on the success story of Comvita, Phil Fernandez, CEO at Marketo says, “In today’s data-centric, multi-channel business environment, marketing professionals are being pushed to fundamentally change how they engage and interact with prospects and customers.” The San Mateo based firm started its journey with a simple objective—to help marketers master the art and science of digital marketing. Fernandez’ extensive experience in marketing technology has led the company’s product vision and unique marketing and sales strategy to move forward and reach great heights.

Marketo builds the marketing automation software platform that enables organizations to engage modern relationship marketing— effective and easy to use. The platform helps marketers to tackle all their problems related to digital marketing, right from planning and orchestration of marketing activities to the delivery of personalized interactions optimized with zero-time delay.

According to Fernandez, beyond the time-saving and efficiency benefits, Marketo’s Marketing Automation also enables business processes, essential to any modern marketing department.

The firm’s Account Based Marketing (ABM) quickly identifies accounts and engages clients to move more quickly through the sales funnel.

In today’s data-centric, multi-channel business environment, marketing professionals are being pushed to fundamentally change how they engage and interact with prospects and customers

This aids in delivering customized messages across all channels, including web, email, ads, and mobile. The program measures the success of the user’s account-based programs across segments, target customers, and channels in terms of pipeline and revenue and optimizes results.

Marketo’s Consumer Marketing solution helps build real relationships with people to drive purchases and enables organizations to acquire the right customers and deliver relevant messages to build their loyalty. With Consumer Marketing Platform companies can interact with their audience and also continuously personalize their experience across various channels. These tactics are governed by an aim to attract many people, engage them in deep-rooted conversations, and keeps them coming back for more advanced options.

Forging ahead, Fernandez explains that the company’s vision is to continue growing and expanding— both in new regions such as Asia Pacific, Europe, and into new markets. “We are continuing to innovate with technology, adding analytics, leadership technologies, and a continuing movement towards a single broad marketing platform.” With a proven stage-growth success, Marketo aims to accelerate the pace of technological change through their pragmatic solutions and be the backbone for companies that looking forward to remain innovative.